South By Southwest® has been a history-making, boundary-breaking festival since its 1987 launch in Austin, Texas. It’s where music legends found fame and tech brands were born. Now, London is the backdrop for this epic cultural movement to evolve! An incredible convergence of industries, art forms and innovations is uniting in Shoreditch, from 2-7 June 2025. 

Below are the showcases dedicated to platforming Asian talent from around the world. For more information about the festival please visit their website.

When: 02 - 07th June
Where: Multi-venue, Shoreditch (London, UK)

Last Updated: 12/05/2025

BBC Asian Network: The UK’s biggest Asian multi-platform radio station and was recognised as the best Radio Station in the UK, with an ARIA award in 2024. The radio station champions and celebrates young British Asians with a distinctive mix of music and speech. Offering the best in new music, events, news, current affairs and everything that matters to their audience. With over two million followers across their social platforms, they are the leading voice in British-Asian culture. Their teams reflect the lives and interests of British-Asians and they play the best in music from Bollywood to R&B, UK Asian Rap to Punjabi and Pakistani flavours, to name just a few. They provide support for British Asian and international artists via their extensive multi-platform approach and on their distinctive playlist.

  • Kizzi
  • SHVVN
  • Arma
  • Jernade
  • Saloni
  • Deeps
  • S.A.M
  • Bombay Mami
  • Billy Khan
  • AJD


Dar Disku: An independent record label and DJ collective founded in 2019 and based between the UK and Bahrain - championing the sounds of the middle east, Asia and beyond.
  • tba

Eastern Margins: Home of Alternative Asian Culture. We tell stories from the Margins of East and South-East Asia and its diaspora. We are a community, and a music company spanning label, events, management.
  • Jianbo
  • Ena Mori
  • LVRA & Soda Plains
  • Nina Utashiro
  • MONO

Going South: This showcase at SXSW London has been curated by the BBCs Bobby Friction and his GOING SOUTH organisation. An organisation set up to fight South Asian invisibility within the UK music & culture scene. It's a celebration of British Panjabi & Bhangra talent from new emerging artists and producers.
  • Trisha Tak
  • YXNG SINGH
  • Nikitar
  • Ricki Dhindsa
  • Luqy
  • Kami Kane
  • Joash
  • Sagan
  • PRM Nagra

Hungama: Founded by Ryan Lanji, is a groundbreaking queer Bollywood club night that has become a beacon of South Asian LGBTQ+ representation and creativity. Rooted in joy, celebration, and rebellion, HUNGAMA reclaims Bollywood culture for the queer community, creating a space that blends the vibrant aesthetics of Desi heritage with the electric energy of queer nightlife.
  • tba

Seoul Community Radio: a dynamic platform at the forefront of South Korea’s underground music scene. Established in 2015, SCR provides a vital space for local talent to showcase cutting-edge electronic music, alongside welcoming international artists visiting the city. As an online radio station, creative hub, and event producer, SCR bridges the gap between Korea’s underground culture and global audiences.
  • yunji
  • Coziest
  • 7IP7O3
  • THE DEEP
  • H4RDY
  • Blase
  • Mar Vista

Shubback Festival: Europe's largest biennial festival of contemporary Arab cultures, bringing new and unexpected voices alongside established artists to London every two years. Shubbak (meaning ‘window’ in Arabic) supports and celebrates the diversity of Arab and South West Asian & North African (SWANA) artists' creativity and innovation through its professional, participatory and engagement programmes, national touring and biennial multi-artform festival. The festival returns with its eighth edition this spring, from 23 May–15 June 2025.
  • tba

South Asian House: SOUNDVILLA is an independent music showcase spotlighting emerging English-language artists of South Asian descent from around the world, across all genres. Launched in 2024 by Ms. Media Productions and South Asian House, the groundbreaking showcase made history at the iconic SXSW Music Festival in Austin. SOUNDVILLA goes beyond just performances—its hands-on team helps artists craft shows that reflect their unique creative vision. The global artists are chosen through a highly selective process, and the result has been sold-out immersive events, with diverse audiences bringing their electrifying positive energy and vibes. 
  • Tara Lily
  • Baby Said
  • Pritt
  • Almass Badat

Yeti Out: Yeti Out started in the underpasses of London’s underground music circuit at the beginning of the decade as a platform for par- ties and music, before moving East to establish itself as a staple in club culture and streetwear across Asia. Yeti Out is an ever-growing collective of genre-bending DJs and tastemakers. Spanning a core roster of 8 DJs, we’re based across Hong Kong, Shanghai, London and Los Angeles, with each DJ championing their own style across their own radio show and party series. 
  • Bay Yeti
  • Merry Lamb Lamb
  • Tom Yeti
  • Elle Shimada
  • DJ Droopy

Other artists from our community featured at SXSW:
  • AC (DOT ROBOT)
  • Ahmed Eid
  • Anahita Shamsaei
  • Asha Gold
  • Bay Yeti
  • Belle Chen
  • BIJI
  • Chande
  • Heartworms
  • Henry Lau
  • Hongza
  • Jay Chakravorty
  • Kerensa
  • Lotus Phaze
  • Raisa Khan
  • TC.KYLIE x The Hourglass
  • Yasmine