Coupling fiery flows with a pulsating backbeat, ‘What About Me’ shines as an emphatic slice of contemporary hip-hop, showcasing both intent and self-reflection in the same hand.
After rounding off 2025 on a high, Kam Boora is back with his latest single, ‘What About Me’. A relentless rap anthem, the Gravesend-based artist looks to cement himself as an ever-rising talent, showing no signs of slowing down. Keeping himself in the limelight, he has recently been championed by the BBC Asian Network, as well as working with notable producer Sevaqk on his single ‘Nakhraa’.
The track continues Boora’s knack for producing powerful backbeats, pulling no punches, whilst offering a melodic shine that gives the single its sticky allure. Penned about broadening your horizons, the single explores the artist's journey to staying humble, whilst making the most of life’s journeys. 'What About Me' also comes coupled with an accompanying music video, celebrating Gravesend and the notable, nostalgic places in which Boora grew up.
“I definitely went in on this one... ‘What About Me’ was written at a point where I was doing a lot of travelling, meeting new people and being around different energies, which naturally led to a lot of self-reflection. In this case, I actually found that process fun. For me, the main thing with this song is checking back in with yourself and staying grounded in your experiences, what keeps you going and where you come from.” - Kam Boora
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Artist bio: Hailing from Gravesend, Kam Boora is known for blending his Punjabi heritage with the contemporary rap aesthetics of his UK peers, a reflection of his multicultural upbringing and personal experiences. Performances at The Mick Jagger Centre, O2 Academy and Brixton Jamm, alongside a notable pop-up show in Ludhiana, India, can all be pieced together to showcase his growing presence in the music scene. With tracks like ‘Tough Love,’ ‘Danger,’ and ‘Scorpio SZN,’ he continues to make an impact, aiming to inspire and uplift emerging artists through his work.
