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pink cloud is a project that incorporates dreamy soundscapes and lush guitars with harsher vocals typically found in punk and hardcore. Jake has previously been in heavier bands which inform his sound, the influences for this project include The Streets, Swet Shop Boys and Future Islands.

Photographer: @samgill93

Ethnicity: British-Paskistani
Location: London, UK

Instagram: @pinkcloudldn
Website: 



GET TO KNOW - completed March 2024
3 words to describe you:
real silly goose

3 words to describe your music:
dreamy, harsh, desperate

How does your heritage impact your art?
My relationship with my ethnicity is complicated, I spent the early years of my life in foster care without knowing my father, who is Asian. The residual feelings of this do come out in my lyrics. I am also hoping to connect with that part of myself by using aspects of music usually found in desi music as well as connecting with other artists from an asian background.

If you could collaborate with anyone, who and why?
The Cure - every single member of this band is insanely talented and their fingerprints are on basically every band that I love. 

Your next career/music goal:
Continue making music, start playing shows and hopefully get a few collaborations going!

Top 3 go to songs/artists:
Soft Kill - Pretty Face
Remi Wolf - Cinderella
Jaykae - Every Country

Words you live by:
Can't win the lottery if you don't buy a ticket!  

Anything else you'd like to share:
My first single "Cut & Run" is out now with a music video following closely behind.